Daniel has embodied success in his niche as senior creative director at SOZE and social media director to Russell Simmons. He has brought a distinctive voice to challenge the powers that be. Daniel Alejandro Leon-Davis is a 2011 Jack Kent Cooke Undergraduate Transfer Scholar and alumnus of Seminole State College of Florida and American University. He majored in International Relations and minored in Music Theory. Through his work, Daniel has worked on the creation of #SonsAndBrothers, a campaign to help uplift young people of color; building out the first ever #ImmigrantHeritageMonth; and curating the content that appears on Russell Simmons social channels.